Disney turned to Fluent to grow Disney+ brand recognition and to drive user signups DisneyPlus has been one of Disney’s most important product releases in the last 20 years. When it came time to publicly announce and launch the product, Disney turned to Fluent to grow Disney+ brand recognition and to drive user signups. Being able to verify 100% influencer compliance with marketing materials, marketing language, and campaign timing was mission critical to Disney.Fluent’s software allows influencers to coordinate seamlessly with one another. Within hours of launching the Disney+ campaign, Fluent teams had generated massive numbers of impressions in perfect compliance with Disney’s needs. Fluent’s software automatically tracks influencer compliance and generates reports for both Disney and Fluent team members. When a campaign is designed to launch at scale, brands can now have total transparency and confidence in the influencers they’re working with.