Razer grows brand reputation by working closely with Fluent teams Razer grew their brand reputation and helped launch a new product line by working closely with Fluent teams. Respwan, an energy drink created by Razer and targeted at the gaming market, was actively promoted to Fluent’s broader audience base. The explicit goal of this campaign was to establish positive product recognition within the consumer gaming audience. By the end of the campaign, Fluent teams had generated millions of impressions on both Twitch and Twitter and Razer had successfully launched a new product line. By extending the campaign to micro-influencers present on many of Fluent’s teams, the campaigns engagement metrics were significantly boosted (see blog post “The Power of the Long Tail”). If your company is trying to establish a targeted, positive reputation for a new product line, marketing through Fluent Teams should be top of mind.